General Tires was launched in 1915 and later purchased by Continental AG, a tire company based in Hanover, Germany. The purchase has since ensured General Tires can continue producing high-quality tires for the North American market, thanks to the many insights it gains through its larger parent company.
Its current line of tires includes six main categories:
Commercial
Custom Rides
Light Truck and SUV
Passenger and Minivan
Performance
Winter
However, each of these categories features a number of different options from General Tires. Year after year, the company continues to further its reputation for industry-leading innovations across each of these different classes of tires.
Aside from the benefits they gain from their parent company, General Tires also learns a lot from sponsoring major competitive driving events like ARCA (Automobile Racing Club of America), BITD (Best in the Desert Racing Association), Late Model Dirt Series, Lucas Oil-Off Road Racing Series, ASCS Sprint Car Dirt Series, and many other races where automobiles must be outfitted with high-quality tires.
While you may not need tires which can put up with competition conditions, General Tires offers no shortage of options for those who are simply looking for long-lasting performance without breaking their budget.