Learning Center / How does “Automated Retail Pricing” work?


If TreadHunter has a relationship with a tire distributor (wholesaler) in your area, they will provide us with the wholesale prices for your tires. You then tell us your markup percentage above wholesale to arrive at your advertised prices on TreadHunter.

If TreadHunter does NOT have a relationship with a tire distributor (wholesaler) in your area, you can still easily have tires listed on TreadHunter. TreadHunter’s Automated Retail Pricing (ARP) system allows tire retailers to automatically price themselves relative to market pricing on about 2,000 tires.

We are constantly inspecting the market prices of existing online retailers in your area, and adjusting the base prices in ARP accordingly. You will be allowed to set your markup percentages against the average retail pricing in your area – for example, if you set yourself at 5% above average retail, and the average retail price for a tire is $150, your advertised price on TreadHunter will be $157.50 (plus relevant fees and charges). If you set yourself at 5% below average retail, your advertised price on TreadHunter will be $142.50. Or you could set your markup at 0% to match the average price.

Your prices will automatically be changed when the market price changes in your area. We will only advertise a particular tire on your storefront using ARP if: